Self-Service Toolkit

The Frameworks We Use
With Clients — Packaged for You

Not ready for full-service campaign management? Start with the same tools and strategies we use to scale mobile apps — at a fraction of the cost. Built from 5+ years of managing paid acquisition across Meta, TikTok, Google UAC, and Apple Search Ads.

Get the Starter Kit — €79 →
What's Inside

What's Inside the Kit

Guide

Paid UA Strategy Guide

A 27-page practical guide covering how paid UA works for mobile apps — monetisation models, campaign setup logic, optimisation goals, budget planning, creative testing frameworks, and iOS attribution. No theory — just what works in live campaigns.

Templates

Creative Brief Templates

3 ready-to-use templates for briefing UGC creators, graphic designers, and influencer partners. Each includes fill-in sections, real examples, and guidance notes. Stop writing briefs from scratch.

Framework

Campaign Structure Framework

A spreadsheet showing how to set up campaign architecture on Meta and TikTok — naming conventions, ad set structures for testing vs. scaling, budget allocation logic, and a decision tree for when to kill, scale, or iterate.

Tracker

Creative Testing Tracker

Track every creative concept, variant, and performance metric in one place. Pre-built with formulas, conditional formatting, and a dashboard view so you always know what's working.

Who It's For

Built For

App founders running their own paid campaigns
Solo marketers or small teams launching UA for the first time
Anyone spending under €3K/month who wants to make every euro count
Developers who want to understand paid acquisition before hiring help
Why It Works

Not Theoretical. Field-Tested.

These aren't theoretical frameworks.

They're built from 5+ years of managing paid acquisition for mobile apps and digital products — across Meta, TikTok, Google UAC, and Apple Search Ads. Clients have included apps in dating, productivity, video editing, travel, and privacy.

One-time purchase. Instant access.

€79
Get the Starter Kit →

Includes the strategy guide (PDF), 3 creative brief templates, campaign structure framework, and creative testing tracker. Delivered instantly via email.

Not what you expected?

Email us within 7 days for a full refund. No questions asked. hello@rockpapermarketing.io

Ready for hands-on
campaign management?

When you're ready for hands-on campaign management, we're here. Strategy calls, audits, and full-service paid media — all senior-led.