Sound familiar?

Wasting budget on guesswork

You’re spending €2–5K/month… but every test feels random. No clear logic behind what to launch, scale, or kill.

Drowning in metrics, missing the signal

CPI, CPA, ROAS, LTV — you see the numbers… but don’t have a clear framework for what actually matters at your stage.

No repeatable creative system

You launch ads when inspiration hits — not as part of a process. Every campaign feels like starting from zero.

Most app teams waste 30–50% of early ad spend on avoidable mistakes.

Not because the product is bad.
Not because ads don’t work.

Because there's no system behind the campaigns.

Here's what nobody tells you about launching paid ads:

You can have a great product, strong retention, users who genuinely love what you've built… and still burn through your first €3–5K with almost nothing to show for it.

Not because ads are “hard”. Because you launched without a system.

No naming conventions

Your account becomes chaos in a week. (“Campaign copy v3 FINAL (2)”)

No testing structure

Random creatives, random results. No way to know what actually moved the needle.

No decision framework

Staring at numbers with no idea what to do next.

So you stay stuck in “test and hope” mode — instead of building something that actually scales.

Most app teams are not under-testing.

They're testing without a system.

Random creative testing is not a strategy.

Two Ways to Run Paid Acquisition.

Most app teams are in the left column without knowing it.

WITHOUT A SYSTEM

Launch random creatives with no testing logic

Kill ads too early — or scale them too late

No naming conventions — messy account in a week

Spend hours in dashboards without knowing what to act on

Make emotional scaling decisions with no framework

Repeat the same expensive mistakes campaign after campaign

WITH THE MOBILE UA KIT

Structured creative testing from day one

Clear kill/scale logic based on defined thresholds

Clean campaign structure and naming from the start

Know exactly what each metric means and what to do next

Consistent decision-making process across every campaign

Reusable systems that carry forward to every future account

What's Inside the Kit

Paid UA Strategy GuideUnderstand what actually matters before you spend a single dollar — so your first campaign has a real foundation, not guesswork.

3 Creative Brief TemplatesStop briefing creators from scratch. Get usable assets back the first time.

Campaign Structure FrameworkLaunch campaigns with a structure that actually scales — no more messy accounts and random naming.

Creative Testing TrackerKnow what to scale and what to kill before wasting another week on a dead creative.

Viral Hook Formulas for Meta AdsStop staring at a blank brief. 9 proven structures to start from, ready to adapt to any app or product.

Build Your UA System →Instant access · 7-day money-back guarantee

What Changes When You Have a System

Launch random creatives and hope one works

Test structured concepts with a clear framework — know exactly what to iterate on

Check Ads Manager constantly, change things randomly

Review on a schedule, use a decision framework to know when to kill, scale, or wait

Panic when CPA spikes, throw more budget at it

Work backward through the funnel, find the actual problem fast

Brief a designer with ‘make something cool’

Send a structured brief with hook, format specs, and deliverables — get usable assets back

This kit is extracted from real campaign setups — built for apps in dating, productivity, video editing, travel, and privacy. Apps that generated 50K+ installs, scaled across 12 European markets, and grew subscriptions 68% year over year. No upsells. No course. Just the tools.

Everything Inside the Kit

📄 STRATEGY GUIDE

Paid UA Strategy Guide — 14 Pages

A complete walkthrough of paid user acquisition for mobile apps. Covers monetisation models and how they shape your strategy, campaign setup logic, budget planning with real formulas, creative testing frameworks, iOS attribution (ATT, SKAdNetwork, AdAttributionKit), and practical notes on reading data, spotting issues, and making adjustments.

You'll use this to:

Understand the full picture before spending a single euro

Make informed decisions instead of following platform defaults

Know which metrics matter at each stage

Value: $199

📋 TEMPLATES

Creative Brief Templates — 3 Ready-to-Use Documents

Three fill-in-the-blank templates for briefing UGC creators (with video structure, hooks, do's/don'ts), graphic designers (with brand assets, variant testing guidance), and influencer partners (with commercial terms, tracking, approval process). Stop writing briefs from scratch.

You'll use this to:

Brief creators and designers without starting from a blank page

Get consistent, on-brief creative output every time

Every asset built for performance, not just aesthetics

Value: $99

📐 FRAMEWORK

Campaign Structure Framework — Multi-Tab Spreadsheet

Five critical tabs: naming conventions (no more 'Campaign_v3_FINAL_FINAL'), campaign architecture (testing vs scaling separation), budget allocation (with auto-calculating formulas), a decision tree (10 scenarios with actions), and a channel setup checklist (Meta, TikTok, Google UAC, Apple Search Ads step by step).

You'll use this to:

Set up campaigns correctly from day one

Know exactly when to kill, scale, or iterate

Avoid the structural mistakes that waste budget silently

Value: $149

📊 TRACKER

Creative Testing Tracker — Performance Dashboard

Track every creative concept, variant, and performance metric. Auto-calculated dashboard shows win rate, kill rate, and total concepts tested. Separate iteration log for tracking variants of winning creatives. Filters and frozen headers built in.

You'll use this to:

See at a glance what's working and what's not

Build knowledge about what resonates with your audience

Make creative decisions based on data, not gut feeling

Value: $49

🪝 HOOK FORMULAS

Viral Hook Formulas for Meta Ads

9 proven hook structures for mobile apps and digital products. Each formula includes the concept, why it works psychologically, fill-in-the-blank examples, and creative execution notes. Covers static, video, and UGC formats.

You'll use this to:

Write scroll-stopping hooks without starting from blank

Brief UGC creators with specific, testable angles

Build a creative testing pipeline faster

Value: $49

WHO BUILT THIS

Most App Teams Waste Their First $3–5K Learning What This Kit Already Solved.

Built by a Performance Marketer — Not a Course Creator

I've spent the last 5+ years running paid acquisition for mobile apps — not teaching it, actually doing it.

Managing campaigns across Meta, TikTok, Google, and Apple Search Ads, where every decision affects real budget.

This kit isn't theory.

It's the exact structure I use when launching and scaling campaigns.

No fluff. No “best practices”. Just what works when money is on the line.

Used across apps in dating, productivity, video editing, travel, and AI.

Your First €5K in Ad Spend Shouldn't Be a Learning Expense

Most teams burn their first €3–5K figuring things out:

Testing random creatives with no framework
Changing things without knowing what to measure
Not knowing what actually drives performance

And calling it “learning”.

This kit is built to skip that phase.

Most teams spend more than $49 just figuring out what doesn't work.

Build Your UA System →

One-time purchase. Instant access. No subscription.7-day money-back guarantee — if it doesn't help you think clearer about your campaigns, get your money back.

Or if you need hands-on help → Book a strategy call

Stop burning $3–5K/month on ads that don't scale.
Build a system that turns ad spend into predictable installs.

Sound familiar?

Here's what nobody tells you about launching paid ads:

Two Ways to Run Paid Acquisition.

What's Inside the Kit

Everything you need to launch paid acquisition —
without the agency price tag.

What Changes When You Have a System

Everything Inside the Kit

Paid UA Strategy Guide — 14 Pages

Creative Brief Templates — 3 Ready-to-Use Documents

Campaign Structure Framework — Multi-Tab Spreadsheet

Creative Testing Tracker — Performance Dashboard

Viral Hook Formulas for Meta Ads

Total Value: $395

Who This Is For

This is for you if:

Probably NOT for you if:

Most App Teams Waste Their First $3–5K Learning What This Kit Already Solved.

Built by a Performance Marketer — Not a Course Creator

Results From Real Campaigns Using These Frameworks

Here's Everything You Get:

Not ready yet? Get the first 2 chapters free.

Your First €5K in Ad Spend Shouldn't Be a Learning Expense

Common Questions

Stop burning $3–5K/month on ads that don't scale.Build a system that turns ad spend into predictable installs.

Sound familiar?

Here's what nobody tells you about launching paid ads:

Two Ways to Run Paid Acquisition.

What's Inside the Kit

Everything you need to launch paid acquisition —without the agency price tag.

What Changes When You Have a System

Everything Inside the Kit

Paid UA Strategy Guide — 14 Pages

Creative Brief Templates — 3 Ready-to-Use Documents

Campaign Structure Framework — Multi-Tab Spreadsheet

Creative Testing Tracker — Performance Dashboard

Viral Hook Formulas for Meta Ads

Total Value: $395

Who This Is For

This is for you if:

Probably NOT for you if:

Most App Teams Waste Their First $3–5K Learning What This Kit Already Solved.

Built by a Performance Marketer — Not a Course Creator

Results From Real Campaigns Using These Frameworks

Here's Everything You Get:

Not ready yet? Get the first 2 chapters free.

Your First €5K in Ad Spend Shouldn't Be a Learning Expense

Common Questions

Stop burning $3–5K/month on ads that don't scale.
Build a system that turns ad spend into predictable installs.

Everything you need to launch paid acquisition —
without the agency price tag.