Not ready for full-service campaign management? Start with the same tools and strategies we use to scale mobile apps — at a fraction of the cost. Built from 5+ years of managing paid acquisition across Meta, TikTok, Google UAC, and Apple Search Ads.
A 27-page practical guide covering how paid UA works for mobile apps — monetisation models, campaign setup logic, optimisation goals, budget planning, creative testing frameworks, and iOS attribution. No theory — just what works in live campaigns.
3 ready-to-use templates for briefing UGC creators, graphic designers, and influencer partners. Each includes fill-in sections, real examples, and guidance notes. Stop writing briefs from scratch.
A spreadsheet showing how to set up campaign architecture on Meta and TikTok — naming conventions, ad set structures for testing vs. scaling, budget allocation logic, and a decision tree for when to kill, scale, or iterate.
Track every creative concept, variant, and performance metric in one place. Pre-built with formulas, conditional formatting, and a dashboard view so you always know what's working.
These aren't theoretical frameworks.
They're built from 5+ years of managing paid acquisition for mobile apps and digital products — across Meta, TikTok, Google UAC, and Apple Search Ads. Clients have included apps in dating, productivity, video editing, travel, and privacy.






One-time purchase. Instant access.
Includes the strategy guide (PDF), 3 creative brief templates, campaign structure framework, and creative testing tracker. Delivered instantly via email.
Not what you expected?
Email us within 7 days for a full refund. No questions asked. hello@rockpapermarketing.io
When you're ready for hands-on campaign management, we're here. Strategy calls, audits, and full-service paid media — all senior-led.