Rock Paper Marketing is a boutique performance marketing agency for subscription products and lead-generation businesses — mobile apps, web subscriptions, SaaS and digital products. We plan, run and scale paid acquisition across Meta, TikTok, Google, Apple Search Ads and Snapchat, and we produce the creatives that feed it. Founded by Anastasiia Polovynkina, based in Lisbon, working with clients across Europe and the US.
Most growing companies end up managing three or four vendors to run paid acquisition: a media buyer, a creative studio, UGC creators, maybe a strategist on top. Each one optimises for their own piece. Nobody owns the result.
Large agencies solve this by putting everything under one roof — and then staffing your account with juniors and charging for the overhead.
We built Rock Paper to sit in between: the full cycle of paid growth under one small, senior team, at a cost that makes sense for companies that aren't spending millions yet.
| What it covers | |
|---|---|
| Campaign strategy | Channel mix, budget, account structure, KPIs tied to revenue — not installs or clicks |
| Campaign management | Setup, tracking, daily optimisation and scaling across Meta, TikTok, Google, Apple Search Ads and Snapchat |
| Creative strategy | Angles, hooks, testing frameworks, weekly creative-level analysis |
| Creative production | UGC sourcing and briefing, motion and static design, localisation into multiple languages |
Apps and web, from first paid campaigns to scaling past product-market fit.
Where cost per qualified lead, not cost per click, is what matters.
Teams without an in-house growth function, or teams that need senior support next to one.
Past and current clients include Hily, Skycop, Logo Maker, GetPrivacy, Vico and Spoke.
5+ years in paid acquisition for apps, subscription products and lead-generation businesses. Anastasiia has managed campaigns across Meta, TikTok, Google, Apple Search Ads and Snapchat.
She works directly on every account, alongside a small network of senior specialists in creative production, UGC and design. No hand-offs to juniors.
LinkedIn →Upwork · 1,000+ hrs · 5.0 rating · 100% Job Success
Ad accounts stay in your Business Manager. Creatives, data and learnings are yours.
Start with a fixed-scope audit or a monthly retainer.
If a channel, budget or timeline won't work, we say so before you spend.
We separate product-funnel problems from traffic problems, and document attribution clearly (SKAN, AEM, platform data).
Rock Paper Marketing is operated by BraveAds OÜ, registered in Estonia. Based in Lisbon, Portugal. hello@rockpapermarketing.io