Built the channel from zero. Proved TikTok could deliver leads at scale within 6 months.
Scaled to €124K/month at peak. Expanded to 12 European markets with 7,000+ leads in a single month.
Flight disruptions declined across Europe. Adapted budgets and CPA targets to match reduced demand — maintaining efficiency, not chasing volume.
Sustained performance within target CPA during a traditionally low-demand period.
Over nearly 3 years, we managed €1.17M in TikTok ad spend across 12 European markets — adapting to extreme seasonality and shifting market conditions while consistently delivering within the client's target CPA.
We didn't just make ads — we built a creative production engine. Every month, new UGC and motion design assets were produced, tested, and iterated on. The system was designed for localisation: one core concept adapted across languages, hooks, and markets, enabling rapid testing across 12 European languages without starting from scratch each time.
Built TikTok from zero. Established account structure, initial audience segments, and first creative frameworks. Proved the channel could deliver leads at scale — 5,246 leads in the first 6 months.
Peak year. Scaled to €124K/month in peak summer, generating 7,000+ leads in a single month. Expanded to 12 markets. Built the repeatable UGC localisation system that became the backbone of creative production.
As flight disruptions declined across Europe, we adapted budgets and CPA targets in lockstep with the client — maintaining campaign efficiency through changing market conditions and proving the system works across both growth and contraction cycles.
TikTok went from non-existent to one of Skycop's top three acquisition channels across all paid media.
700+ videos produced through a repeatable system — one concept, adapted by language, hook, and market.
Scaled across European markets with localised UGC, maintaining creative consistency while adapting to regional nuances.
Consistent lead volume across peak and off-season periods, with CPA flexed to the client's evolving targets.
Maintained campaign efficiency through both growth cycles and market contraction — adapting strategy, not abandoning the channel.
Over 1.1 billion impressions served across European markets, building sustained brand presence alongside direct response performance.
We build paid acquisition systems from scratch — structured for scale, not one-off experiments.
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