We build and manage paid lead generation campaigns optimised for cost-per-lead — across TikTok, Meta, and beyond. Multi-market experience. Multilingual creative. Seasonal adaptability built in.
Lead generation success isn't measured in clicks — it's measured in qualified leads at a sustainable cost. We structure campaigns around lead quality and volume targets, with creative systems designed to scale across markets without reinventing from scratch each time.
We've run lead generation across Europe in 12 languages, managing through extreme seasonality and shifting market conditions while consistently delivering within target CPAs. That experience shapes how we approach every new client — with a repeatable framework, not one-off experiments.
TikTok and Meta lead generation campaign setup, management, and optimisation
Multi-market and multilingual creative production and localisation
Cost-per-lead optimisation and seasonal budget management
Structured creative testing for hooks, trust signals, and CTAs
UGC and motion creative production at volume
Lead funnel analysis to improve quality and reduce drop-off at each stage
Launched TikTok from scratch for a travel legal tech brand. Over nearly 3 years, generated 60,000+ leads across 12 European markets — managing €1.2M+ in ad spend through extreme seasonality with consistently on-target CPAs.
“It was a pleasure to work with Anastasia. She has serious in-depth knowledge of digital marketing. She created a paid media launch strategy, set up everything, and managed it till we saw the first good results. Truly an expert in TikTok ads. I would love to work with her again.”
Tell us about your product, your target markets, and your CPL goal — we'll show you how we'd build the system.