We help subscription apps and web platforms grow revenue through full-funnel paid media and creative strategy — optimising for trials, conversions, and subscribers, not just installs and clicks.
Most agencies optimise for installs. We optimise for subscribers. That means tracking the right in-app events, testing creative at every stage of your funnel — from the first impression to the paywall — and scaling what actually converts trial users into paying customers.
Whether you're running a mobile app with a weekly trial or a SaaS product with a freemium model, we build paid media systems around your subscription mechanics — not generic campaign templates.
Full-funnel campaign management across Meta, TikTok, Google, and Apple Search Ads
Trial-to-subscription conversion creative — tested across paywall and onboarding stages
Subscription event tracking setup and funnel optimisation
Creative strategy built around value proposition clarity and urgency
Structured A/B testing across hooks, formats, and pricing messaging
Reporting tied to trials started, subscribers acquired, and revenue — not vanity metrics
Full UA ownership for a subscription video tool across Apple Search Ads, Meta, TikTok, and Google UAC. We scaled top-performing markets, cut inefficiencies, and delivered consistent subscriber and revenue growth across 12 months.
“Anastasia quickly dived into our situation and prepared step-by-step recommendations for improving our ASO and ASA strategy, which brought great results! Great communication and support throughout.”
Tell us about your product, your current funnel, and where you're losing people — we'll show you how we'd approach it.