Performance Marketing & Creative Collective

Solid performance,
built on data-driven creativity.

We help mobile apps and subscription products grow through full-funnel paid media and creative strategy. Senior-level quality. Agency firepower. Lean team agility.

Start a project →See our work
5+
Ad Platforms
Full-funnel
Media & Creative
100%
Senior-led Team
What we do

Full-funnel growth,
from strategy to creative.

We cover every layer of the paid growth stack for mobile apps and subscription products — so your campaigns and creatives work together, not in silos.

📊

Paid Media Management

We manage and scale app install campaigns across paid social with structured testing frameworks, continuous optimization, and transparent reporting — so every dollar works harder.

MetaTikTokGoogle UACApple Search AdsSnapchat
🎯

Creative Strategy

Data-informed creative direction across paid social — connecting performance insights with compelling concepts. We identify what resonates and build testing roadmaps to keep scaling winners.

🎬

Ad Creative & UGC

From static ads and motion graphics to UGC sourcing and production for TikTok, Meta, and beyond — we deliver conversion-focused content designed for performance, not just aesthetics.

🔄

Creative Iteration & Analysis

Continuous creative testing, iteration, and performance analysis. We ensure every campaign is supported by fresh content and data-driven insights that compound results over time.

Who we work with

Growth across categories,
platforms, and business models.

Dating & Social

Scaling installs and engagement in competitive, high-volume categories

Video & Photo Editing

Driving trials and subscriptions for creative tool apps

AI-Powered Apps

Launching and scaling acquisition for emerging AI products

Utility & Productivity

Validating audiences and building repeatable growth systems

Data Security & Privacy

Turning abstract value propositions into trust-driven installs

Travel & Legal Tech

Performance lead generation across seasonal, multi-market campaigns

Subscription Web Products

Full-funnel paid media for subscription-based digital platforms

New

Quick-Start Services

Fixed-scope audits and launch strategies — expert analysis without a long-term commitment.

Learn More →
Selected work

Campaigns that moved the needle.

A look at how we've helped mobile apps and subscription products scale through the right blend of media strategy and creative execution.

Lead Generation · TikTok

Skycop

Launched TikTok from scratch with a high-volume UGC and motion creative engine (30–80 assets/month), scaling across 10–12 European markets with weekly creative iteration.

#3Acquisition Channel
12Markets Scaled
80+Assets / Month
View case study →
BigVu video teleprompter mobile app
iOS Growth · ASA, Meta, TikTok, Google

Video Teleprompter App

Full ownership of iOS-focused UA strategy for a subscription app — scaled top-performing markets, reduced inefficiencies, and delivered sustained subscription and revenue growth over 12 months.

+68%YoY Subscriptions
+69%YoY Revenue
App Installs · Meta

Logo Maker App

Refreshed creative strategy to combat fatigue, launched demo-led creatives for a new AI logo generation feature, and showcased real-world applications to drive stronger conversion efficiency.

✓Target CPI Hit
✓Scaled Installs
App Installs & Trials · Meta

Vico Video Editor

Developed UGC-style creatives showcasing fast visual transformations and simple workflows. Winning creatives became core paid acquisition assets with consistent install and trial volume.

✓Core Paid Assets
✓Within Benchmarks
App Installs · Meta

Spoke ShiftWork Calendar

First-ever paid creative iteration — identified key shift-worker segments, built character-led static and video assets, and validated audience-creative fit to establish a foundation for scaling.

✓Audiences Validated
✓Scaling Foundation
App Installs · Meta & TikTok

GetPrivacy

Launched UGC-style creatives focused on education and trust, turning abstract privacy risks into relatable stories. Validated UGC as an effective acquisition format for the privacy category.

✓UGC Validated
✓Top Angles Found
What clients say

Trusted by growth teams.

907
Total hours on Upwork
5.0
Upwork rating
100%
Job success score
★★★★★

“It was a pleasure to work with Anastasia. She has serious in-depth knowledge of digital marketing. She created a paid media launch strategy, set up everything, and managed it till we saw the first good results. Truly an expert in TikTok ads. I would love to work with her again.”

Mobile App Advertising Manager
Upwork · 5.0
★★★★★

“Anastasia quickly dived into our situation and prepared step-by-step recommendations for improving our ASO and ASA strategy, which brought great results! Great communication and support throughout.”

ASO & ASA Expert Project
Upwork · 5.0
★★★★★

“True professional with expertise in her field exactly as represented. Creative, metrics-oriented and results focused.”

TikTok Ad Expert Project
Upwork · 5.0
How we work

Simple process. Serious results.

No bloated processes or endless meetings. Just a focused, transparent workflow designed around what actually drives growth for mobile apps and digital product teams.

01

Audit & Strategy

We deep-dive into your current setup, audiences, and creative assets to build a clear growth roadmap.

02

Launch & Test

Structured campaign launch with systematic creative testing across platforms to find winning combinations fast.

03

Iterate & Scale

Continuous optimization of media and creative. We double down on what works and kill what doesn't.

04

Report & Evolve

Transparent reporting with actionable insights. We evolve strategy as your product and market shift.

Ready to grow?

Let's build your next
growth chapter.

No long proposals. No fluff. Tell us about your mobile app or subscription product and goals — we'll tell you exactly how we can help.

Get in touch →Book a call