We run influencer partnerships as a performance channel — with attribution built in, creative briefs designed to drive action, and top-performing content amplified through paid media to extract maximum value.
Most influencer marketing is measured in impressions. We measure it in conversions. Every partnership is structured with clear performance goals, tracked links and promo codes, and creative briefs built to drive installs, trials, or leads — not just awareness. If a creator's content doesn't perform, we learn from it and adapt. If it does, we scale it.
Top-performing creator content doesn't stop at organic. We whitelist and amplify winning assets through paid channels — extending reach, testing audiences, and extracting maximum value from every creator relationship. The best influencer campaigns end up fuelling your paid media, not sitting in isolation.
Creator sourcing and vetting across lifestyle, fitness, and vertical-specific niches
Performance-driven briefing with hooks, messaging angles, and clear conversion goals
Deal negotiation, usage rights, and whitelisting agreements
Attribution tracking from creator content to installs, leads, and sign-ups
Paid amplification of top-performing creator content through Meta and TikTok
Mid, macro, and mega-tier creator management across Instagram, TikTok, and YouTube
We don't have a preferred tier — we match creator size to campaign objective. Micro and mid-tier creators drive cost-efficient conversions. Macro and mega creators build reach and trust signals that compound across paid channels.
“True professional with expertise in her field exactly as represented. Creative, metrics-oriented and results focused.”
Tell us about your product, your target audience, and what you've tried — we'll show you how we'd build the creator programme around real performance goals.